Cookie Policy

What Are Cookies and Browser Storage?

Cookies are small pieces of information that a website can store in your browser. They can be used for functions such as remembering preferences, measuring website use or supporting other website features.

Websites can also use browser storage, such aslocalStorage, to remember information in your browser without using a traditional cookie.

My Little Taxi uses both types of technology only for the purposes explained below.

Does My Little Taxi Use Cookies?

Yes, but our use is limited.

We use:

• local browser storage to remember whether you accepted or rejected analytics; and
• Google Analytics cookies only after you chooseAccept analytics.

Google Analytics is not required to use the My Little Taxi website, view our services or contact us.

If you choose Reject analytics, you can continue using the website normally.

Cookies and Similar Technologies We Use

The exact suffix used in the_ga_<container-id> cookie depends on the Google Analytics configuration used on this website.

Consent Preference Storage

When you choose Accept analytics orReject analytics, we save that choice in your browser using localStorage.

The storage name is:

mlt-cookie-consent

Its value records either:

• accepted; or
• declined.

This information stays in your browser. It is used so that we can remember your choice when you visit another page or return to the website.

It does not contain your name, email address, telephone number or booking information.

If you clear your browser's site data, this preference may be removed and we may ask you to choose again.

Google Analytics

My Little Taxi uses Google Analytics 4, also known as GA4, to help us understand how people use the website.

Google Analytics may provide information such as:

• the number of visitors and visits;
• pages viewed;
• session activity;
• approximate geographic location;
• browser and device information; and
• general website usage patterns.

We use this information to understand which pages are useful, identify website problems and improve the website for visitors.

Google Analytics is provided by Google.

Analytics is off until you accept

Google Analytics is not loaded when you first visit the website unless you have previously accepted analytics.

If you choose Accept analytics, Google Analytics is enabled and analytics cookies may be created.

If you choose Reject analytics, Google Analytics remains disabled.

If you previously accepted analytics and later change your choice to reject analytics, we disable future Google Analytics collection through our website and attempt to remove Google Analytics cookies that are accessible to the site.

Advertising and Marketing Cookies

My Little Taxi does not currently use Google Analytics cookies for advertising or remarketing through this website.

We also do not currently use advertising technologies such as Meta Pixel for behavioural advertising on the Astro website.

If we introduce advertising or marketing technologies in the future, we will review the consent requirements and update this Cookie Policy before using them where required.

Third-Party Websites and Services

Some parts of the My Little Taxi website link to external services.

For example, you may choose to contact us through WhatsApp or visit an external review or service provider.

A normal external link does not mean that the third-party service sets cookies on the My Little Taxi website. When you choose to leave our website and use another service, that service may use its own cookies or similar technologies according to its own privacy and cookie policies.

Information about how personal information is handled when you contact us, make an enquiry or use third-party services is explained separately in ourPrivacy Policy.

How to Accept or Reject Analytics

When you first visit the website, you are given two choices:

• Reject analytics
• Accept analytics

You can use the website whether you accept or reject Google Analytics.

Choosing Reject analytics does not prevent you from:

• viewing website pages;
• checking our services;
• using normal website navigation;
• contacting My Little Taxi; or
• requesting information about a journey.

How to Change Your Cookie Choice

You can change your analytics choice at any time.

Select Cookie settings in the website footer to reopen the analytics choices.

You can then accept or reject analytics again.

You can also delete cookies and browser storage through your browser settings. If you remove the My Little Taxi consent preference, we may ask for your choice again the next time you visit.

Browser Controls

Most browsers allow you to view, delete or block cookies and other stored website data.

The exact controls depend on the browser and device you use.

Blocking or deleting Google Analytics cookies will not prevent you from using the main My Little Taxi website.

Deleting all site data may also remove your saved analytics preference.

Changes to This Cookie Policy

We may update this Cookie Policy if the website changes or if we introduce, remove or change technologies that use cookies or browser storage.

For example, we will review this policy if we change:

• our Google Analytics setup;
• the cookies or browser storage used by the website;
• advertising or marketing technologies;
• embedded third-party services; or
• the way visitors manage their cookie choices.

The Last updated date at the top of this page shows when this policy was most recently revised.

Contact My Little Taxi

If you have a question about this Cookie Policy or how cookies and similar technologies are used on the website, please contact:

For information about how we collect and use personal information, please read ourPrivacy Policy.

You can also visit our Contact page if you need help with an enquiry.