Privacy Policy

About My Little Taxi

My Little Taxi is the customer-facing brand for a small Kuala Lumpur-based private transport service serving travellers in Peninsular Malaysia.

In this Privacy Policy, “My Little Taxi”, “we”, “us” and “our” refer to the operator of the My Little Taxi service and website.

Personal Information We May Collect

The information we collect depends on how you use the website and the service you request.

Enquiry and contact information

• your name;
• email address;
• mobile or WhatsApp number; and
• the content of your message or enquiry.

Journey and booking information

Where relevant to the requested journey, we may collect:

• travel date and requested pickup time;
• pickup and drop-off locations;
• number of adults and children;
• ages of children where needed for a child-seat request;
• number and approximate size of luggage items;
• stroller, mobility equipment or oversized luggage details;
• requested child seat;
• planned stops or itinerary information;
• flight details for airport pickups or drop-offs;
• ferry or boat details where relevant to a connection;
• hotel or accommodation details where relevant;
• multi-day route information; and
• other information you provide that is needed to assess or arrange the journey.

Accessibility or health-related information

If you voluntarily provide accessibility, mobility or health-related information because it is relevant to the requested transport service, we use it only as reasonably necessary to assess suitability, plan the journey and provide appropriate assistance.

Please provide only the information that is necessary for the journey.

Payment information

Cash is the standard payment method for normal My Little Taxi bookings. If credit-card payment is arranged in advance, payment may be processed through Stripe or another specifically agreed payment provider.

We may receive information connected with the payment, such as the payment status, amount, date and transaction reference. Payment providers process payment information under their own privacy and security arrangements.

Website and technical information

When you visit the website, the website host and security infrastructure may process technical request information needed to deliver and protect the site. This can include information such as IP address, browser type, device information, requested page, timestamps and security-related request data.

If you choose Accept analytics, Google Analytics 4 may also collect website-use information such as page views, session statistics, approximate location, browser and device information. Google Analytics remains off unless analytics has been accepted through our cookie choices.

How We Collect Personal Information

We may receive personal information:

• directly from you through the website;
• when you contact us through WhatsApp or email;
• when you request or confirm a quotation or booking;
• when you provide flight, ferry, hotel or other journey details;
• through a payment provider where advance card payment is arranged;
• through website analytics when you have accepted analytics; and
• through technical hosting and security systems used to operate the website.

How We Use Personal Information

We use personal information where reasonably necessary to:

• respond to enquiries and questions;
• prepare quotations;
• check whether a requested journey is suitable and available;
• confirm pickup, drop-off, timing, passenger and luggage details;
• plan airport, ferry and other onward connections;
• arrange child seats or accessibility requirements where requested;
• provide, manage and support a confirmed booking;
• communicate booking changes or important journey information;
• process or verify an agreed payment;
• maintain records needed for bookings, accounting, disputes or legal obligations;
• protect the website and service against misuse, fraud or security problems;
• respond to complaints or customer-service requests; and
• understand and improve website use where analytics consent has been given.

We do not use booking information for unrelated advertising simply because you requested a quotation or booked a journey.

When We May Share Personal Information

We do not sell or rent your personal information.

We may share only the information reasonably needed for the purposes described in this policy.

Assigned driver

A confirmed journey may be operated by My Little Taxi or, where necessary, another suitable licensed taxi driver. Information needed to provide the journey, such as your name, contact details, pickup, drop-off, timing, passenger, luggage, flight or ferry information, may be shared with the assigned driver.

Service and technology providers

We may use third-party providers to operate parts of the website and booking process. Depending on the feature you use, these may include:

• WhatsApp for customer messages and booking communication;
• Google Analytics for consented website analytics;
• Google Maps Platform or Places where address suggestions are provided in a booking field;
• Google services where used to organise an enquiry, booking or calendar information;
• Stripe where advance credit-card payment is specifically arranged; and
• Cloudflare for website hosting, delivery and security infrastructure.

These providers may process information according to their own privacy terms and may operate infrastructure outside Malaysia.

Legal or safety reasons

We may disclose personal information where reasonably necessary to comply with applicable law, respond to a lawful request, protect legal rights, investigate fraud or misuse, or address a serious safety or security issue.

Google Maps and Address Suggestions

Some booking fields may use Google Maps Platform or Places features to help you enter a pickup or drop-off location. When that feature is used, information needed to provide the address suggestions may be processed by Google.

You should provide only the location information needed for your enquiry or journey.

Google Analytics and Cookies

We use Google Analytics 4 to understand how visitors use the website. Analytics is optional and remains off unless you chooseAccept analytics.

If you reject analytics, you can continue to use the website and contact My Little Taxi normally.

For details about analytics cookies, local browser storage and how to change your choice, please read ourCookie Policy.

You can also reopen the analytics choices at any time by selectingCookie settings in the website footer.

WhatsApp, Email and External Services

If you contact My Little Taxi through WhatsApp, email or another external service, information you send is also processed through that service.

External websites and services have their own privacy practices. This Privacy Policy describes how My Little Taxi handles the information we receive and use for our service.

International Processing

Some technology and communication providers used by the website or booking process operate internationally. As a result, personal information may be processed or stored outside Malaysia when those services are used.

Where applicable, we take reasonable steps to use service providers and processing arrangements appropriate for the information being handled and the purpose for which it is used.

How Long We Keep Personal Information

We keep personal information only for as long as reasonably needed for the purpose for which it was collected, including providing the requested service, maintaining necessary booking or accounting records, resolving complaints or disputes, meeting legal obligations and protecting legitimate business records.

Different types of information may need to be kept for different periods. When information is no longer reasonably required, it should be deleted, securely disposed of or anonymised where appropriate.

How We Protect Personal Information

We use reasonable administrative, technical and operational measures appropriate to the size and nature of the service to help protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

No website, communication service or electronic storage system can be guaranteed to be completely secure. Please avoid sending information that is not needed for your enquiry or journey.

Your Choices and Privacy Rights

You may contact My Little Taxi to ask about personal information we hold about you or how it is being used.

Subject to applicable law and any relevant exceptions, you may request:

• access to personal information held about you;
• correction of information that is inaccurate or incomplete;
• withdrawal of consent where processing depends on your consent;
• information about how your personal data is being used or disclosed; or
• deletion or other appropriate action where information is no longer required or should not be retained.

We may need to confirm your identity before acting on a privacy request.

You can accept, reject or later change Google Analytics consent separately through Cookie settings.

Information About Children

My Little Taxi provides transport for families and may receive limited information about a child from a parent, guardian or adult traveller, such as the child's age for a requested baby seat or booster seat.

Please do not provide more information about a child than is reasonably needed to arrange the journey.

Information About Other Travellers

If you provide personal information about another passenger, such as their contact details, age, accessibility requirements or travel information, please make sure you are authorised to provide that information for the journey.

Changes to This Privacy Policy

We may update this Privacy Policy when the website, booking process, technology providers, services or legal requirements change.

The Last updated date at the top of this page shows when this policy was most recently revised.

Contact My Little Taxi

If you have a privacy question, want to correct information or want to make a request about your personal data, please contact:

You can also use our Contact page.

For information specifically about cookies and analytics, please read our Cookie Policy.